Mark Frissora ,CEO of Caesars Entertainment Corporation (CEC), is set to implement an aggressive global expansion strategy with CEC looking to grow its corporate assets ‘beyond gambling’.
Last week, Frissora confirmed the appointment of two key executive hires, placing former Hard Rock International VP Marco Roca as new ‘President of Global Development’ and leisure sector M&A veteran Michael Daly as ‘VP of Group Strategy & Acquisitions’.
Speaking to investors, Frissora stated that the executive appointments would help the US gambling operator ‘unlock new growth channels’ and ‘bring more focus to Caesars international network expansion’.
Appointed in 2015 as CEC leader, Frissora has navigated Caesars Entertainment’s complex bankruptcy and group restructure. The CEO has detailed that the company will official exit all its bankruptcy proceedings this September, marking a ‘new chapter’ for CEC and its stakeholders.